dialetos de fofura
Project Award Prémios Lusófonos da Criatividade
3rd Place — brand Chicco
3rd Place — brand Chicco
Date August 2023
DescriptionCHICCO is said to have the best soothers on the market. However, not all moms and dads are aware that CHICCO soothers have a technology that improves (or doesn't hinder) babies' oral development. This gave rise to “SPEECH DIALETS”, a concept that turns the sounds of babies' mouths into advertisements for CHICCO soothers. Each sound/onomatopoeia represents a baby's oral function (sucking, chewing, sleeping), serving as a pretext to introduce the theme and promote the brand's soothers.
Group Henrique Santos