grumpy panda
Project Identity Rebrand Proposal
Date January 2025
DescriptionVisual Identity — Academic Project —
This project involved rebranding an independent production company, Grumpy Panda, by redefining its strategy to align with its bold and underdog personality. I aimed to create a brand identity that speaks for itself.
Additionally, this was my first experience designing a typeface from scratch. After studying various examples, I developed Grumpy Sans—a cutting-edge typeface that exudes boldness and distinctiveness, perfectly embodying the brands rebellious spirit. 😡🐼🚀
Additionally, this was my first experience designing a typeface from scratch. After studying various examples, I developed Grumpy Sans—a cutting-edge typeface that exudes boldness and distinctiveness, perfectly embodying the brands rebellious spirit. 😡🐼🚀
